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Strategic Plan

Strat Plan Header

Message from your Mayor and Council


 To learn more about your East Gwillimbury Council click here.

As elected officials of the Town of East Gwillimbury, our role is to ensure that the needs of residents and businesses are met in an effective and efficient manner. One of the first major tasks we undertook as a Council this term was to develop the Strategic Plan, to guide our decisions and actions over the term.

The priorities and actions laid out in the Strategic Plan are based on many discussions and interactions with residents as well as a formal consultation process. The four priorities identified evolved naturally out of the themes that we continuously heard as residents’ wishes for the future. Each of these priorities becomes an important puzzle piece and complements one another to guide us along the path of creating a strong, vibrant community.

This plan is our commitment to each resident, to remind you that we have listened to your feedback and are focused on moving forward projects and initiatives that support your values.

As we move through this term, we will conduct annual Community Reports to ensure we are on track and share with you the progress we are making. We welcome feedback, and look forward to a healthy and productive four years for the Town of East Gwillimbury.

Strategic Priorities for the 2019 to 2022 Term of Council

Note: This digital copy of the Strategic Plan has been created for easy reference of the Strategic Plan, with a focus on the four priorities. If you would prefer to read about the Strategic Plan via a hard copy, you can pick yours up from any Town facility, or open the complete PDF here.


Below are the four Strategic Priorities as determined by Council for this Term of Council. Click each priority to learn more about the Strategic Priority, the resulting Strategic Actions and on-going projects for this Term. The puzzle branding will be used throughout the term to mark projects and initiatives that connect with the Strategic  Plan. Watch for the puzzle pieces on Town documents and throughout the community.

 Responsible Growth and environmental protection priorityQuality Programs and Services

BUILD complete communitiesCulture of municipal excellence

Our Core Purpose

Our Town...To be a safe, connected community, focused on livability, and high quality, affordable services

Our Community Vision

Our future...To be a balanced community, evolving to meet the changing needs of our residents

Our Strategic Values

The Town of East Gwillimbury is a Character Community. These values are incorporated and promoted throughout the workplace and have been embedded in the Strategic Plan:

  • Compassion, integrity, courage, optimism, fairness, perseverance, honesty, respect, inclusiveness, responsibility, initiative, and trust

    Annual report & corporate alignment

    corporate alignment

    Multi year - The Strategic Plan is developed by Council to guide the direction of the Corporation for the 2019 to 2022 Term of Council. It sets the stage as the foundation to guide decisions, projects, and initiatives to be  undertaken during the four-year term.

    Annual - In order to ensure the Strategic Plan is successfully implemented, staff will integrate the strategic priorities into the Annual Business Plan and Budgets. This ensures that projects move forward and are approved by Council each year.

    Daily - Once annual work plans are set, staff work together to touch base quarterly, monthly, weekly and even daily to ensure that projects are on track and continue to advance the strategic priorities for the Town.               '

    2019 Year in Review Update

    Below is the staff presentation for the 2019 year in review. The presentation outlines the major projects and accomplishments of the first year of this Term of Council. 

    What is a Strategic Plan?

    The Strategic Plan for the Town of East Gwillimbury is Council’s vision for the future direction of the Corporation. As with the initial versions of the Town Strategic Plan, the new pillars outlined in the Strategic Plan will provide guidance to Town programs and services. Senior staff have been extensively involved in development of the Strategic Plan and will assume ownership for implementing the strategic directions and actions contained in the document.

    Successful implementation of the Strategic Plan will require the CAO and Senior Management to meet annually to discuss and review their progress against the Strategic Plan pillars and actions. A Community Report will be completed to provide a progress update and outline the strategic initiatives underway or accomplished. See above for the Community Report from the 2015 to 2018 Strategic Plan.

    Objectives will be established for the following year as part of the development of business plans and budgets.
    Management will engage all staff to evaluate progress and accomplishments on strategic goals. This will allow staff to thoroughly understand and use the Strategic Plan to help set goals and performance objectives for themselves.

    Spot the puzzle for a chance to win!

    strategic plan puzzle

    Here's how to enter: 

    • Step 1) Like our Facebook page links to external site
    • Step 2) Find the puzzle in the community
    • Step 3) Complete the puzzle and post a photo tagging us for a change to win!

    One winner per year will be selected and will win a Town prize pack. The winner will be notified through Facebook and have 30 days to claim their prize. If the prize is unclaimed, the winner will forfeit their prize and a new winner will be randomly selected.

    View Past Strategic Plan Documents

    2015 to 2018 Term of Council

    2011 to 2014 Term of Council